The Irish brand brings the festival spirit to coffee lovers for summer 2022 with a host of new blends, cold brews and a vibrant new look with a South American vibe.
July 2022 Bewley’s is shaking things up for summer 2022 with a fresh look and range of delicious new hot and cold brews. The newly launched Fiesta of Flavour campaign channels the vibrancy of South America, hinting at some of the delicious flavour combinations to be experienced, including a ready-to-serve, nitro cold brew coffee.
Maybe you’d like to switch-up your daily coffee fix by trying an Espresso Lemonade, a refreshingly effervescent pick-me-up to pop some pep into your step. Or taste the sunshine with an Orange Espresso, a tangy, deliciously citrussy taste sensation. Ramp up the fiesta vibes with a Tiki Latte, a Bewley’s latte with a subtle spiced twist inspired by mellow Caribbean nights. Or turn the indulgence up to eleven with an Espresso Caramel Frappe. Bewley’s summer drinks are available to order now at local cafés and restaurants across Ireland and the full range will also be on offer from the Bewley’s bodega at Electric Picnic.
The Fiesta of Flavour campaign has been brought to life courtesy of vibrant takeaway cups designed by Irish-Singaporean mural artist and illustrator Holly Pereira, spreading colourful festive vibes across Ireland this summer.
And as the official coffee partner of Electric Picnic, Bewley’s will also be bringing a Fiesta of Flavour to the anticipated music festival in Stradbally, Co Laois, September 2-4 with a specially designed, South American-inspired outdoor bodega where festival-goers can gather and chill out while experiencing the best of Bewley’s coffee. A special summer festival drinks menu will be on offer, featuring hot and cold brews as well as a devilishly tasty espresso martini created in collaboration with mixologist Oisin Davis.
“We aim to really shake up the music festival experience by serving high-quality coffee and ensuring the flavour experience matches the festival spirit at Electric Picnic,” says Jason Doyle, Managing Director, Bewley’s.
Bewley’s Fiesta of Flavour will be brought to life across multiple channels including outdoor advertising, digital media, radio and in-store promotions. Plus, an exciting competition offering customers the chance to win a VIP experience complete with a pair of covetable tickets to Electric Picnic along with luxury onsite accommodation.
Try Bewley’s Fiesta of Flavour summer drinks at home:
Espresso Lemonade
You will need:
- 30ml Monin Cloudy Lemonade
- Still/sparking water, approx. 150ml
- Full cup of ice
- Bewley’s double espresso
To make a 16oz serving:
- Fill cup with ice
- Top up with water
- Add the Monin Cloudy Lemonade
- Pour the double espresso on top and serve
Tiki Latte
You will need:
- 30ml Monin Falernum Syrup
- Bewley’s double espresso
- 300ml milk
To make a 12oz serving:
- Place the Monin Falernum Syrup into the cup
- Add the double espresso
- Mix both together well
- Steam milk to approx. 70 degrees
- High pour the milk and finish with a low pour and latte art