THE GRACE x KinMx
Grace O’Malley Irish Whiskey Celebrates the Unveiling of THE GRACE mural
Grace O’Malley Irish Whiskey unveils its most vibrant and colourful blend to date, ‘THE GRACE’, a collaboration with street artist Kathrina Rupit, also known as KinMx, who has taken her latest mural to new heights in the heart of the city’s creative quarter.
THE GRACE, a 60ft by 40ft public artwork sees a contemporary, artistic interpretation of the famous Irish pirate queen, Grace O’Malley, take up residency on Aungier Street in Dublin. Bottles, flowers and waves crash at Grace’s booted feet, bringing to life the elements of achievement of Ireland’s most widely known warriors and notable seafarers. Grace’s confidence is deeply grounded within the scene; seated on her throne, with a landscape of stars and contours navigating the way, and her mind acting as a compass.
THE GRACE is one element of an exciting project partnership with Fresco and the SUBSET collective, rolling out in 2022. Having launched as a mural, artwork will also be painted across 500 black Grace O’Malley Irish Whiskey bottles in a separate installation launching next month. These bottles will then be used for a limited edition bottling of Grace O’Malley 12 Year Old Single Grain Irish Whiskey Amarone Finish. Each whiskey bottle will host a sectional piece of the mural, representing a unique piece of the artwork with funds from the sale going directly to the Irish Art Community.
Speaking about the project, Heather Clancy, Brand Manager for Grace O’Malley Irish Whiskey said “We are committed to establishing a genuine long-term relationship with the Irish Art Community and see THE GRACE campaign as an exciting start to a genuine multi-dimensional bond between the brand and this community. THE GRACE campaign is a collaborative venture, involving a number of artists and across a range of mediums including photography, film and textiles.”
Four hundred of THE GRACE Limited Edition Whiskeys will be sold across e-commerce and off-trade platforms, with the remaining one hundred bottles sold alongside an NFT corresponding to the public artwork. A digital image of the mural will be split into 100 pieces and will be sold via a yet to be announced NFT platform. Each buyer of an NFT will receive the corresponding bottle of decorated Grace O’Malley 12 Year Old Single Grain Irish Whiskey Amarone Finish.
Inis Tine Uisce Teoranta (ITUT) which owns the Grace O’Malley Premium Irish Spirits Brand will only retain the production costs of the product, with all profits going directly to the team behind the project. With the permission of the individual artists, ITUT will also facilitate and support the sale of their artworks via one or more NFT platforms as an ongoing fundraising initiative.
No stranger to the old walls of Dublin City, Grace O’Malley was incarcerated in Dublin Castle almost 450 years ago. Famously known for her rebellious spirit and unquenchable thirst for freedom, fairness and justice, she is regarded as one of the world’s most extraordinary female trailblazers. THE GRACE sees her making a bold return to city in time for the welcome return of its global audience for St. Patrick’s Day.
THE GRACE will be given full interrupted views of Aungier Street from the evening of March 16th, 2022. The painted bottles will be displayed at mend Studio in April, with the launch of the limited edition bottles and the corresponding NFTs in June. Further details will be announced via the brand Instagram page @graceomalleyspirits and www.graceomalleywhiskey.com